Growing with you
THERMO FISHER SCIENTIFIC / GIBCO / INVITROGEN / THERMO SCIENTIFIC
We worked with Thermo Fisher Scientific to develop an integrated marketing campaign designed to align the companies existing and future product lines. These products were designed to aid researchers in developing 3D cell cultures - an exciting new area of science with large-scale implications for drug discovery, cancer research as well as organ and tissue regeneration.
For the 'Growing with you' campaign, we chose to use the words of the researchers and scientists at all ends of the pipeline in the copy and videos. These ranged from the research and development teams right the way through to the scientists using the products for cutting edge research.
We interviewed scientists in Vienna at the Institute of Molecular Biology, researchers at the University of Cambridge alongside R&D specialists at Thermo Fisher Scientific's development facility in Frederick MA, to capture on film key opinion leaders and Thermo Fisher staff all working towards the same goals.
The imagery chosen featured scientists using the products a lab environment, as well as hero images of the products themselves, aligned with the key messaging.
These were developed into a range of different formats, from print and digital, to social media and web assets.
Examples below show some of these formats, from GIF's to banner ads, and design elements.