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The Great Give It Up//

OM partnered with the rare children's cancer charity, Neuroblastoma UK (NBUK) to develop a brand identity for their 'Great Give it Up' campaign. The focus of the campaign was to get people to give up one thing from their daily lives for a month, be it chocolate, take-away coffee or their daily bus fair, and contribute the proceeds to the charity.

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OM worked with NBUK to incorporate their existing brand identity into the design, as well as developing digital assets to support the campaign, including a handbook and moneybox for people to use for the Great Give it Up.

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