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The Great Give It Up//

OM partnered with the rare children's cancer charity, Neuroblastoma UK (NBUK) to develop a brand identity for their 'Great Give it Up' campaign. The focus of the campaign was to get people to give up one thing from their daily lives for a month, be it chocolate, take-away coffee or their daily bus fair, and contribute the proceeds to the charity.


OM worked with NBUK to incorporate their existing brand identity into the design, as well as developing digital assets to support the campaign, including a handbook and moneybox for people to use for the Great Give it Up.

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